As an investor, I love it when a solution to a problem suddenly becomes crystal clear.
Our first conversation with Surveill was exactly one of those moments.
Consider this: In highly regulated industries like financial services, every email, tweet, post, or video ad needs reviewing and approval before it goes live. Imagine repeating this process for hundreds of campaigns across dozens of channels every single month. For compliance teams, this is no longer just a checklist — it’s an operational avalanche.And if there’s even the slightest delay or oversight, the cost isn’t only financial; it can also result in reputational damage, a loss of customer trust, and even regulatory investigations.
After my first meeting with the Surveill team, I spent the rest of the day thinking about marketing compliance. Like many, I had always seen compliance as slow, bureaucratic, and an obstacle to creativity. However, listening to the Surveill founders and their customers made me realize that this isn’t just a back-office task; it’s a strategic challenge that must be addressed for companies to scale and go to market faster.
What if your compliance process could keep up with the speed of your business?
That’s exactly what Surveill makes possible. Surveill shortens manual reviewing, which often takes days to complete, into a matter of minutes — and enables large-scale monitoring of social media activity. This solution allows business and creativity to flow.
The product and the team behind it convinced us to invest in it. Aydin Bonabi has worked for over 15 years as a Regulatory Attorney in the U.S., seeing firsthand the frustrations marketing teams face and the cost of mistakes. Asli Bonabi, an MIT graduate with over 15 years of technical leadership experience at Microsoft and Uber, contributes a powerful technical vision. Surveill’s co-founder, Ignacio Ortega, also an MIT alum, empowers the team with his expertise in product and data analytics.
The timing couldn’t be better for the market. Compliance solutions represent a $289B global market. The $18B segment Surveill is targeting is still largely underserved by modern, AI-native solutions. By 2030, digital marketing spend is expected to reach $567.5 billion, thereby multiplying the need for scalable compliance solutions.
At Simya VC, we invest in startups where timing, market, and team align perfectly. Surveill is exactly that kind of company. We’re thrilled to back them and to be part of their growth journey. 🚀
Selma Bahçıvanoğlu
Simya VC